Conference Sessions

Explore the full lineup of sessions for this year’s conference. From brand-specific breakouts to all-brand general sessions, each presentation is designed to inspire growth, share practical insights, and strengthen your business. Use this page to preview what’s ahead and start planning your experience. You’ll be able to build your personal schedule in the conference app—coming soon!

Sunday, November 2
Vendor Led Workshops
2:00 - 3:15 & 3:30 - 4:45

Exit, Emergency, Evolution: Planning for Change (For ALL Brands)
Chris Baker, Franchise Flippers

Join Chris Baker with Franchise Flippers for an important session on preparing your business for the future. Learn the key steps every owner should take to protect their business in the event of unexpected changes—whether it’s disability, death, or planning for succession. You’ll gain practical guidance on how to ensure your business is ready for whatever comes next and built to last for generations to come.

Scheduling and Routing with ServiceMinder (For FMT)
Led by ServiceMinder Partners

This workshop with the ServiceMinder team will help you make sure you are using all available tools for scheduling in routing. Learn about Appointment Settings, the Calendar, Maps, Scheduling Modes, and Route Optimization. ServiceMinder will also be available at the Help Hub throughout the conference to help you one-on-one with any questions or problems you have.

Advanced Routing with FieldRoutes (For MA/PA)
Led by FieldRoutes Partners

Join the FieldRoutes team for a workshop focused on advanced routing on the FieldRoutes platform. Get tips for the Job Pool, for routing with the Map View, advanced routing using Fill Routes, and the best ways to handle Weather Rescheduling! FieldRoutes will also be available at the Help Hub throughout the conference to help you one-on-one with any questions or problems you have.

STIHL Maintenance, Product Updates (For MA/PA)
Led by STIHL Partners

Join STIHL representatives for an informative session focused on proper equipment care, maintenance best practices, and the latest product updates. Learn how to keep your tools performing at their best throughout the season and get a first look at new offerings designed to make your work more efficient and reliable.

Termite Baiting: Strategies for Sales, Installation, and Added-Value (For MA/PA)
Nate Peterson, BWI

Join the experts from BWI for an in-depth look at termite baiting systems and how to position them as a profitable service offering. This session will cover best practices for installation, maintenance, and customer communication, along with proven sales strategies that highlight the long-term value of proactive termite protection.

Monday, November 3

Sky’s the Limit: Growing Together Across Brands

Join us as we kick off the conference with an energizing all-brands session celebrating the momentum across Fitness Machine Technicians, Mosquito Authority, and Pest Authority. Together, we’ll reflect on key 2025 wins, align around a bold shared vision, and explore strategies to build even stronger, more connected businesses. The sky’s the limit when we grow together.

Keynote: Are You As Focused As A Bee?

In a world buzzing with distractions, staying focused on what matters most each day is one of the biggest challenges for franchise owners. Drawing inspiration from the remarkable world of honeybees, Jones Loflin offers a powerfully practical framework that will help you and your team stay grounded in purpose while you achieve new heights of success.

Once you learn the six “permissions” you need to give yourself each day, you’ll be equipped to prioritize with greater confidence, complete your “one jobs” more often, and be more resilient in seasons of change.

Most importantly, you’ll leave the session understanding that when you are as focused as a bee, your growth knows no limits.

Key Takeaways

Boost productivity by focusing on high-impact priorities
Reduce distractions that drain time and energy
Simplify workloads with intentional daily choices
Strengthen resilience through better rest and recharge rhythms

The Future of FMT:
Strength in Growth

The Fitness Machine Technicians general session will focus on the brand’s exciting path forward. Together, we’ll explore new opportunities, strategies for expansion, and ways to keep building momentum. Grounded in our purpose, we’ll set our sights on sustained growth and long-term success.

Charting What’s Next: Growth for MA & PA

This forward-looking session focuses on what’s next for Mosquito Authority and Pest Authority. We’ll briefly reflect on how far we’ve come—but our focus is firmly on the road ahead. Discover where the biggest opportunities lie, what initiatives will drive future success, and how we can grow stronger together as dual brands with shared goals.

Tuesday, November 4

Grounded & Growing: Your Voice, Our Commitment – Q&A with Jason Pritchard and John McGinley

Join CEO Jason Pritchard and Board Member John McGinley for an open Q&A where your voice leads the conversation. Hear directly from leadership about our vision, strategic priorities, and ongoing commitment to empowering franchise growth. This is your chance to ask questions, share insights, and help shape the next phase of Main Line Brands’ journey.

Applause in Action - Amplifying Technician Impact

Technicians are the face of your brand—and their engagement can transform everyday interactions into powerful growth opportunities. Discover how Applause’s latest tools make it easy to generate new leads, increase referrals, get more 5-star reviews, and empower customers to tip your best technicians. Learn how boosting your online reputation can directly drive more revenue for your business. Join this session to explore practical strategies for deepening customer connections, enhancing team motivation, and delivering measurable results for long-term success.

Franchise HR Fundamentals: Build, Protect, Comply

Focus of session is to provide guidance that every franchisee needs to ensure they understand their responsibilities as business owners, tips for ensuring compliance, and things they can do to protect their business.

Fitness Machine Technicians Marketing That Moves: Shaping the Next Phase of Growth

Join our new Vice President of Marketing, Nakia Medlin, for a collaborative discussion on how we can accelerate growth together. We’ll explore what’s helping you get noticed, which marketing efforts truly drive leads, and what tools or processes could make local marketing easier and more effective. Your feedback will help shape smarter strategies and stronger franchise support for 2026.

Practices to Make Your Profitability Soar

Profitability is the foundation of a healthy, sustainable business—but many factors can quietly erode margins if they go unchecked. In this session, we will explore the most common challenges that impact profitability from operational inefficiencies and labor utilization to parts management, pricing strategies, and your customer mix.

We’ll also introduce key benchmarks that you can use to measure the financial health of your Fitness Machine Technicians business. These benchmarks will help you identify whether your results are on track, highlight areas for improvement, and provide a roadmap for growth.

Fitness Machine Technicians: Reaching New Heights Through Data and Reporting

This session will focus on the critical role that accurate data plays in running a successful franchise. We’ll dive into the reports that should be tracked, and why clean, reliable data is essential for profitability and growth. Attendees will leave with a practical framework for leveraging their data to monitor performance, identify opportunities, and make smarter business decisions.

Mosquito Authority Marketing That Moves: Shaping the Next Phase of Growth

Meet Nakia Medlin, our new Vice President of Marketing, and share your insights on what’s driving success in your local market. This session focuses on building awareness, generating stronger leads, and identifying what marketing tools or systems would make your life easier. Together, we’ll shape the next phase of growth and deliver marketing that truly moves the brand forward in 2026.

Dual Brand Marketing That Moves: Shaping the Next Phase of Growth

Connect with Nakia Medlin, our new Vice President of Marketing, for an open conversation about what’s working—and what’s not—across both Mosquito Authority and Pest Authority. We’ll focus on awareness, lead generation, and the tools that make a difference day-to-day. Your input will help shape how we strengthen marketing support and grow smarter together in 2026.

Measuring What Matters: Metrics that Drive Growth

- KPIs defined
- The “Why”: smarter decisions, better cash flow, sustained growth
- What Attendees Will Gain: You’ll learn which metrics tell the story of your business, how to track them effectively, and how to turn insights into action.

One Price, Multiple Solutions: Making Bundling Work for You!

This session will empower franchisees to increase customer value and drive recurring revenue by bundling services into attractive, easy-to-sell packages. Attendees will learn how to position bundled offerings effectively and use FieldRoutes software to create, manage, and automate bundled service plans—streamlining operations and enhancing customer retention

Pay Smarter, Perform Better: The Future of Technician Compensation in Pest Control

Ready to implement Pay-for-Production but unsure where to start? This practical session guides you through designing your commission structure, tier incentives, service values, and FieldRoutes setup. We’ll also discuss compliance risks and how to onboard your team with clarity and confidence. Ideal for owners and managers aiming to operationalize performance pay.

Wednesday, November 5

Seamless Growth by Understanding the Relationship Between QuickBooks Online and ServiceMinder

This session will demystify the flow of data between ServiceMinder and QuickBooks Online, and what the API does—and doesn’t—bring over. We’ll walk through the mindset shift needed to manage this process effectively, including how to match bank deposits in QBO, and understand end-of-month reporting. Finally, we’ll cover practical ways to bridge the gaps and share strategies to train or guide outside bookkeepers so they can manage the process correctly and with confidence.

Fitness Machine Technicians: Franchisee Roundtables - Grounded in Purpose, Growing Together

Connect with fellow franchise owners and brand leaders in open, collaborative discussions focused on sharing ideas, challenges, and practical solutions. These small-group conversations are a great opportunity to exchange experiences, explore new approaches, and learn from one another in a relaxed, conversational setting.

Mosquito & Pest Authority
Season Launch 2026: Introducing the Renewal Campaign

This session will go in-depth on the new Renewal Campaign that we will be utilizing moving forward, starting with the 2026 season. We heard your feedback from Season Launch 2025, and we agree - it was too complicated. The 2026 Renewal Campaign utilizes FieldRoutes to make this the simplest season launch ever! Learn about the options you have, and the how's and why's of the new start to your season!